The definition of Apt: Suited to the purpose or occasion; appropriate. 

Apt Cavalier is a growing equestrian performance brand which truly embodies quality and innovation. As our name suggests each individual Apt Cavalier product has been carefully created by our team of experts to enable you to perform at your very best. 
We have paired luxurious, technical fabrics with perfectly placed vents and mesh inserts to help regulate the riders body temperature, whether it be showjumping, dressage or out on the cross-country course. Our bespoke range is intelligently designed to maximize movement and ensure optimum comfort, giving you the confidence and security needed to perform at your absolute best.  
Our striking logo is quickly becoming a mark of quality, which is no surprise as all of our bespoke garments are made right her in the UK. Supporting British manufacturing is important to us, and allows us to ensure that when you buy Apt Cavalier you are buying top quality garments. 
Brand yourself with Apt Cavalier and let your competition know what you mean business, because winners wear Apt Cavalier. 


The Team  



Sarah Johnstone 

Founder & CEO 
Fashion Design graduate, accomplished business leader and determined Eventer  

Sarah graduated from University with an Honours degree in Fashion Design in 2012, and has spent the last four years perfecting the right industry skills to, not only start up her own business, but to ensure she had the knowledge and tools in place to make it a success. She has experience in Business, Marketing, Sales and Finance; combine this with her 19 years in the Equestrian world and there is no doubt that Apt Cavalier will be a success.  
"Combining my degree with my love of the competitive equestrian world just made sense. Apt Cavalier has already grown from a small idea into an exciting business with international potential. My aim was to create performance wear that the professionals will love to ride in, at a price amateurs can afford." Sarah 



Dave Cameron

Media Partner
Photographer, filmographer and daredevil mountain biker

When we started planning out photo shoots, there really was only one option for us. Dave had been on Sarah’s radar for a long time after coming across him on Instagram; his photos do not simply show a beautiful picture, but somehow always captured the emotion and partnership of horse and rider which is something special indeed. He spots shots that other’s don't, and captures moments of success, gratitude and joy between two best friends from different species.

Working with Dave is a pleasure and we are thrilled to have him on board with us, not only does he take amazing photographs but he’s pretty talented in the kitchen, and always shows up with some amazing baking! #TeamDave

Photo by Stevie Purves Photography 




Giorgia Burns

Brand Ambassador
International Eventer, Coach and self-confessed comedian

On first meeting Giorgia it was clear she is going to be a star; she is kind hearted but determined which is the perfect formula for getting the most out of a horse. Giorgia has completed successfully up to 2* and now has a team of horses behind her which will no doubt take her 4*. Roly is currently working his way up through the ranks and is competing at Novice comfortably. Boss is a youngster who is certainly living up to his name by absolutely "bossing" BE100 tracks already, and Star is new on the scene but has a bright future ahead of her. By offering our support, we believe that we can really help Giorgia climb to the very top of the sport.




Jodie Neill

Brand Ambassador
1* Eventer, Dentist and spaniel collector

Jodie works full time and events purely because she loves it! The partnership between Jodie and her chestnut mare Clover (Pops) is obvious to anyone who comes across them and they have worked hard to move up the ranks from BE80 to CIC1*. Both horse an rider have such obvious talent and are a joy to watch, which is why we snapped Jodie up as a brand ambassador. Jodie is perfect to represent Apt Cavalier as she embodies passion and determination but combines it with kindness and consideration for Pops at all times. Her elegant riding technique is something special and something I am sure we all strive to achieve.

Size Guide | Apt Cavalier