Welcome to Apt Cavalier

A MESSAGE

from our Founder/CEO

 As I’ve reached my 30s, one of the single most important things in my life is that I want to be comfortable. I want a comfortable home, a comfortable income, and a partner and friends that I can seek comfort in. I also physically want to be comfortable in my own body. 

That doesn’t mean I want to sit around in sweat pants and a hoody every day; I still want to look good, feel good and have lovely clothes. Clothes that don’t have to be adjusted every five minutes, or slip down or make me feel self-conscious. I want to put on one outfit in the morning and make my way through the day without having to change into something different to go to the gym, walk the dog, ride my horse, and go to work. 

I want my clothing to last. I want to be able to chuck them in the wash with everything else and have confidence that they won’t shrink, unravel or fade.  

This is what I want, and what my customers should expect, from Apt.

SLOW fashion

Move over, Matchy-Matchy; your time is up. 

Apt’s mission is to change the way you view equestrian fashion by banishing matchy-matchy culture and elevating the need for a slow-fashion solution that doesn’t compromise on fit, performance, quality or purpose.

Apt is saying a firm ‘no’ to seasonal trends and colours. Instead, we are committed to creating simplistic, timeless garments that you can layer for every season, look brand new wash after wash and never go out of style. 

We know that reducing our footprint on our gorgeous planet is essential, so stay tuned as we implement more sustainable practices over the coming months.

GOOD DAYS ONLY

Good days start a comfortable sleep, a comfortable home and putting on a comfy outfit. 

And good days end with a comfortable mind, a comfortable heart and a comfortable body.  

Good days centre around the comfort we have in ourselves.   

You don’t have to look a certain way or be a certain weight, height or age to do what you love. You don’t have to come from a certain background or follow the norm to be brilliant. You don’t have to fit into a certain label or aesthetic to be accepted. You are you, and no one does you better than you. 

So, here’s to you. 

Go get 'em, Cavaliers.  

Please note: Unfortunately, we have had to make the decision to suspend shipping on all non-UK orders for the time being. We apologies for any inconvenience this might cause.