Our Black FriYAY "Thank You" Sale is Almost Here!
If you've been listening to the radio or watching the news this morning, you might have heard a little bit of negative press on the whole Black Friday sale situation. We want only good things for you during our Black Friyay "thank you" day, so we thought we'd bust a few BF myths for you.
While reports that companies raise their prices pre-Black Friday to put on "massive reductions" on the big day might be true elsewhere, this is certainly not the case for Apt Cavalier.
Nuh-uh. Nope. Not on our watch, sunshine!
We pride ourselves that our collection is priced fairly to reflect the quality of our fabrics and the hard work that goes into both designing and making our garments. We intentionally lower our profit margins this Black Friday because we want you to know that we appreciate you. Yes, YOU!
Here's what we do do ...
1. Give you a 20% discount* as a massive THANK YOU
2. Save you £££s on your Xmas shopping
3. Give you an excuse to treat yourself
4. Send you the same, high quality, Eq wear as normal
5. Ship everything first class in time for Santa's arrival.
Here's what we don't do...
1. Raise our prices in anticipation of BF
2. Undercut our factories/workers
3. Scam you into buying things you don't need
4. Put a bigger sale on in January - this is the best one, we promise!
While we obviously would love it if you bought one of everything from the Apt shop, we wanted to remind you to spend responsibly. Why not keep these three questions in mind;
1. Save the planet by thinking slow fashion - buy something that you can wear time and time again all year round.
2. Think ahead and shop within your means - we love you, so please, don't bankrupt yourself for the sake of a few extra presents under the tree this Christmas.
3. Save small businesses - Despite being (mostly) out of lockdown this year, it's still been a tough old year for us small businesses. We know how much every single order means to us, so, if you can, try and shop small/local.
Our Black FriYAY event will be live ALL DAY on Friday 26th November, and the 20% discount* is pre-applied, so you don't even need a code - how cool is that?
Enjoy x
*Discount applied to all full-price items, excluding gift cards.
